The money generated by the parade dwarfs what they make from the game

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By RandyH on 09:29:00 07/20/21
[In reply to "Sounds like the Rose Bowl is going to continue to be a thorn in the CFP's side in negotiating the new structure" by Buck the Trend, posted at 09:11:05 07/20/21]

No other bowl has those types of revenue sources that are not game related.
Every tv network shows the parade, they have a worldwide tv audience for the parade as well.

Edited by original poster [09:42:04 07/20/21]

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